Text Messaging 101

For those of you who are new Text Marketing,  I'm going to run down the basic of how it works.  Throughout this blog series we will key in on specific niche businesses and how to maximize uses for Text Marketing.  

Let's  start off by explaining how a simple text campaign will work.  A subscriber signs up to your list via a Short Code (a 5-6 digit shortened phone number that wireless carriers assign to businesses sending text messages over their network.)and Keyword (a 4-12 alphanumeric key that differentiates your company on a short code), I will explain those a little later, then they receive a response message within seconds. 

A Call to Action ad would look like this:

JOIN OUR VIP TEXT CLUB

TEXT PIZZA TO 55958

AND RECEIVE A FREE BREADSTICKS.
YOU WILL RECEIVE UP TO 4 MSGS/MNTH.

Auto-Respond Message:

Johns Pizza:

Thanks for joining our club. 

You will receive 4 msg/mnth.

Show this txt 4 your free breadsticks.

Msg/data rates apply. Text HELP for help. 
STOP to cancel.  www.johnspizza.com 4 T&C's.

  

These Call to Actions can vary.  The sky's the limit for ways to get customers to sign up.  The main idea is to give them a reason to sign up, INCENTIVES.   Text Marketing works on many levels, not only to gain customers, keep loyal customers, but can be used as just a fast way to get information to people.  From cities to schools and restaurants to doctors offices and everyone in between.  This is a tool that will save you money, make you money and create a fun way to keep in touch with you customer base. I will get into more specific in later blogs.  Be sure to follow us.  

Thanks,

Link-Up Mobile Solutions

www.linkupmobilesolutions.com