Understanding Your Customers

UNDERSTANDING YOUR CUSTOMERS

 

 

Knowing your customer is key to any businesses success. One reason customers come to your business is to purchase a good or service. Getting them to bust down your door can be a task at times. Utilizing mobile marketing to have customers knocking at your door when you want doesn't have to be Rocket Science.

People are creatures of habit.  When it's morning we want coffee.  When it's noon we want lunch. When we are on our way home from a long day at work, we want an easy dinner.  This is when you take advantage of our internal clock and hit us with an offer. 

• 50% off a large coffee
• BOGO free lunch (so we can bring a friend)
•  A free order of breadsticks to go with a pizza.

Sending a offer right to their phone is instant with a high redemption, because they view the message within 5 minutes of receiving it.  No other marketing can do that.

Making your customers feel special or elite is a excellent way of getting them to opt in to your Text Messaging Service.  People want to feel like they are getting special offer that no one else is privy to, like some secret society. Offering a special sign up coupon along with promotions that only text message opt in's receive, gets people grabbing for their phones.

Rewarding your customer's for staying loyal shows that you appreciate them.  Sending them sequential messages for staying signed up 30,60,90 days even up to a year, keeps them opted in and staying loyal.  You can also send birthday reminders with a birthday gift.  Maybe a free gift, a discount or special offer.  Everyone likes to get a present on their birthday, no matter what it is.

Ever heard the saying "Its cost less to keep a customer, than it does to gain a new one." This can't be more true.  Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics:

• Repeat customers spend 33% more than new customers.
• Referrals among repeat customers are 107% greater than non-customers.
• It costs six times more to sell something to a prospect than to sell that same thing to a customer.

I'm not saying a business should never gain new clientele, you just need to understand that these repeat customers come back to your business for a reason, YOU!  They're your biggest fan and they will let everyone know about you and your business.  Treat them well and they will for sure return the favor with business.

Keep your customers engaged with trivia, polls or contest.  Whether is be for fun, to win a prize or to get them in your business, staying connect with your fans is key.   Sure we all use Facebook and Twitter to post everything about our lives, but reaching them on the one device that you know for sure they will read that message you just sent.  Asking about products or a favorite movie quote to who's going to win the BIG GAME.  The options are limitless with Text Message Service ( especially from Link Up Mobile Solutions).


Thanks for Reading.

Be sure to contact Link Up Mobile Solutions to find why mobile marketing needs to be part of your marketing efforts.

For a Demo text LINKUP to 33938 (Msg/Data rates may apply).

Email Link Up Mobile Solutions info@linkupmobilesolutions.com

For Sale: A Realtors Guide to Mobile Marketing

For Sale: A Realtors Guide to Mobile Marketing

Sold! That's what every Realtor wants to hear.  Its  music to their ears and cash in the bank.  But, in these hard times of forecloses, bankruptcies and people just not having money.  Getting a house to sell is even tougher.  The one thing Realtors rely on is leads.  People who are interested in a home and want to buy.  The problem is that YOU as a Realtor do not sit and wait at every house you have listed, just waiting for a potential client to walk up and hand you cash. 

Sure you can drop a flyer in one of those plastic boxes or have a yard sign there.  These are great and needed, but they don't give you the one thing you NEED, a good contact lead.  That's where we welcome you to the next great way of obtaining a lead, Mobile Marketing, more specifically Text Marketing.

This is a low cost, high redemption way of advertising.  Now I know as Realtors your entire job revolves around marketing, for yourself as well as the homes you sell.  The world is going more and more mobile by the day, if your marketing efforts are not following your customers, well then you'll be left in the dark ages. 

We don't just stop with text marketing.  QR Codes are the next up and coming way of getting information to your customers.  From directing them to a websites to opt-ins for a text message offer.  These little, easy to make 2D graphics can be placed anywhere and will streamline your marketing efforts.

Mobile websites are also another way to mobilize your business.  With 5 billion smartphone users in the U.S. alone and this number grows daily.  You can see why your website should and must have a mobile version.  Not only is this formatted to mobile devices, such as smartphones and tablets, but it is a much more user friendly way to view websites.

Now, you probably asking yourself, " How can a text message help gain me leads?" Well, let me tell you.  First you place your keyword and short code on any material that is attached to the house for sale.  Yard signs, print outs, websites, Facebook, Twitter or whatever you want.  

The ad would look like this:

WANT MORE INFO?

Text REALTOR.4321LAKEST to 33938

Up to 4 msgs/mnth. Msg/data may apply.

800.555.5565 for Terms&Conditions

When your customers receives their text message it would look like this:

YOURNAME: Thanks 4 your interest in 4321 Lake St. This

2bd/2bth home is incredible. Full w/o basement and updated kitchen.

$129K check out more http://bitly.45dew.com or contact

yourname @ 800.555.5565

When you login to your Control Panel @ Link Up Mobile Solutions, you will have a good, genuine lead that you obtained when you were not even there.  This will show up as a phone # that you can get back within the next day or so. 

Whats great about our system is that you don't have to spend extra money purchasing more keywords.  Our system achieves this by using Groups function.  This is done by placing a decimal point (demo.1) after the keyword then using a 1-10 digit addition to your keyword that distinguishes your groups for opt-in purposes.  There is no limit to the amount of groups you  can have.  Plus, when you sell the home, which will all know you will, you can delete the list or keep it to keep customers informed on upcoming homes for sale.

With these next level marketing techniques at your finger tips.  You can ramp up your "OLD" way of reaching out to potential clients. 

Thanks,

Link Up Mobile Solutions



In Touch With The Congregation: Church Tips

Take YOUR Church To The Next Level of Communicating.

Keeping connected to your congregation is key in this day and age.  With everyone going mobile so does your communication efforts.  Young to old it doesn't matter, a text will reach them all. 

Uses

Churches can find many different ways to use Text Messages. One major usage is reminding members of up-and-coming events and news. Churches can remind members of:

• a guest speaker appearance
• a youth night activity
• special holiday events
• question/answer session of a sermon
• study topics for the weekly Bible study session
• sending daily inspirational quotes
• keeping in touch with staff
• reminders of meeting times

Text messaging is powerful, when used for these purposes, because of its immediate manner of delivery and super high readability percentage. Text messages are delivered to a subscriber within 30 seconds of when it was sent, providing instant information. The vast majority of text messages are read within 5 minutes of receiving them. Think of this in terms of your subscribers/members. What better way to keep in touch with them almost instantly and have a near-guaranteed read. Other forms of communication–such as e-mail, phone calls, or direct mail–just don’t produce such results.

Examples

Here are some example messages of how a church could utilize a text messaging service to contact subscribers:

Youth Group Reminders
Youth group meeting Wed. @ 7PM. Bring friends! We will discuss several topics with refreshments afterward. See you there! Stop to cancel.
Daily Inspirational Quote
“Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.” — Ralph Waldo Emerson. Stop to cancel.
Reminders of Meeting Times
Don’t forget our special Christmas worship service Dec. 25th @ 10:00AM. Normal services are Sunday’s at 9:00AM and 1:00 PM. Come learn with us! Stop to cancel.

As you can see, there are several ways that text messing can be beneficial to churches for a variety of different uses. Members will be able to stay connected like never before when their local church uses text messaging as a means of communication.

Be sure to check out our website Link Up Mobile Solutions and like us on Facebook to keep connected with information.

Thanks,

Link Up Mobile Solutions

5 Tricks to Increase Profits This Month Using Existing Customers

5 Tricks to Increasing Profits This Month Using Existing Customers. 

Increasing profits can be a challenge for businesses from time to time.  Some rely on season, while others might rely on times of the day.  It doesn't matter when these times might be, you must capitalize on the off times and flip them into your busy times.  Here are some tricks using text marketing to help increase your monthly profits.

1. Send offers when customers are thinking of them.  Sending a dinner offer when a customer is on their way home from work will save them time on making dinner and make you more money.  If I'm on my way or getting ready to go home from work and I just received a text alert from my favorite pizza joint saying BOGO free large pizza's. I'm going to save the time and money by picking up dinner for the family.

 2. Send offers that force customers to spend their money.  For example: BOGO, percentage off or free item with purchase (i.e. appetizer w/ purchase of entree).  These types  of offers will get them in spending money, plus they feel good while they're doing it, because the are getting a deal.

3. Teaming up with a neighboring business is a great way to increase sales for the month.  shooting an offer that works with both businesses can benefit you both.  Signing up for a tanning package and then receiving a coupon for a hair cut gets you both sales.  The customer looks at this as a courtesy of a complimenting service.

4. Free is always better.  Any time you can put out a free offer be sure to attach a time frame to it.  This gets customer in your door when you want.  Whether it be the day, week or month, you decide.  If your like me I love to get something for free.  It doesn't matter if its a small coffee or a paper weight.  Everyone feels better when they feel like they got something out of you, especially something that is free.

5. Reward your customer's and they will reward you.  Customer loyalty is what every business own thrives on, well and making more money.  Running a referral program that gives a reward for referring your business to there family & friends.  This helps your our by making YOUR customer's work for you and has them spreading the word about your business and getting them in your store.  [ example.1 (space) your# to 33938 ]

These are a few way that you can benefit from text marketing.  Be sure to check out our website Link Up Mobile Solutions.

Thanks,

Link Up Mobile Solutions