Understanding Your Customers

UNDERSTANDING YOUR CUSTOMERS

 

 

Knowing your customer is key to any businesses success. One reason customers come to your business is to purchase a good or service. Getting them to bust down your door can be a task at times. Utilizing mobile marketing to have customers knocking at your door when you want doesn't have to be Rocket Science.

People are creatures of habit.  When it's morning we want coffee.  When it's noon we want lunch. When we are on our way home from a long day at work, we want an easy dinner.  This is when you take advantage of our internal clock and hit us with an offer. 

• 50% off a large coffee
• BOGO free lunch (so we can bring a friend)
•  A free order of breadsticks to go with a pizza.

Sending a offer right to their phone is instant with a high redemption, because they view the message within 5 minutes of receiving it.  No other marketing can do that.

Making your customers feel special or elite is a excellent way of getting them to opt in to your Text Messaging Service.  People want to feel like they are getting special offer that no one else is privy to, like some secret society. Offering a special sign up coupon along with promotions that only text message opt in's receive, gets people grabbing for their phones.

Rewarding your customer's for staying loyal shows that you appreciate them.  Sending them sequential messages for staying signed up 30,60,90 days even up to a year, keeps them opted in and staying loyal.  You can also send birthday reminders with a birthday gift.  Maybe a free gift, a discount or special offer.  Everyone likes to get a present on their birthday, no matter what it is.

Ever heard the saying "Its cost less to keep a customer, than it does to gain a new one." This can't be more true.  Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics:

• Repeat customers spend 33% more than new customers.
• Referrals among repeat customers are 107% greater than non-customers.
• It costs six times more to sell something to a prospect than to sell that same thing to a customer.

I'm not saying a business should never gain new clientele, you just need to understand that these repeat customers come back to your business for a reason, YOU!  They're your biggest fan and they will let everyone know about you and your business.  Treat them well and they will for sure return the favor with business.

Keep your customers engaged with trivia, polls or contest.  Whether is be for fun, to win a prize or to get them in your business, staying connect with your fans is key.   Sure we all use Facebook and Twitter to post everything about our lives, but reaching them on the one device that you know for sure they will read that message you just sent.  Asking about products or a favorite movie quote to who's going to win the BIG GAME.  The options are limitless with Text Message Service ( especially from Link Up Mobile Solutions).


Thanks for Reading.

Be sure to contact Link Up Mobile Solutions to find why mobile marketing needs to be part of your marketing efforts.

For a Demo text LINKUP to 33938 (Msg/Data rates may apply).

Email Link Up Mobile Solutions info@linkupmobilesolutions.com