Saturday, July 21, 2012

For Sale: A Realtors Guide to Mobile Marketing

For Sale: A Realtors Guide to Mobile Marketing



Sold! That's what every Realtor wants to hear.  Its  music to their ears and cash in the bank.  But, in these hard times of forecloses, bankruptcies and people just not having money.  Getting a house to sell is even tougher.  The one thing Realtors rely on is leads.  People who are interested in a home and want to buy.  The problem is that YOU as a Realtor do not sit and wait at every house you have listed, just waiting for a potential client to walk up and hand you cash. 


Sure you can drop a flyer in one of those plastic boxes or have a yard sign there.  These are great and needed, but they don't give you the one thing you NEED, a good contact lead.  That's where we welcome you to the next great way of obtaining a lead, Mobile Marketing, more specifically Text Marketing.


This is a low cost, high redemption way of advertising.  Now I know as Realtors your entire job revolves around marketing, for yourself as well as the homes you sell.  The world is going more and more mobile by the day, if your marketing efforts are not following your customers, well then you'll be left in the dark ages. 


We don't just stop with text marketing.  QR Codes are the next up and coming way of getting information to your customers.  From directing them to a websites to opt-ins for a text message offer.  These little, easy to make 2D graphics can be placed anywhere and will streamline your marketing efforts.


Mobile websites are also another way to mobilize your business.  With 5 billion smartphone users in the U.S. alone and this number grows daily.  You can see why your website should and must have a mobile version.  Not only is this formatted to mobile devices, such as smartphones and tablets, but it is a much more user friendly way to view websites.


Now, you probably asking yourself, " How can a text message help gain me leads?" Well, let me tell you.  First you place your keyword and short code on any material that is attached to the house for sale.  Yard signs, print outs, websites, Facebook, Twitter or whatever you want.  

The ad would look like this:


WANT MORE INFO?

Text REALTOR.4321LAKEST to 33938

Up to 4 msgs/mnth. Msg/data may apply.

800.555.5565 for Terms&Conditions


When your customers receives their text message it would look like this:


YOURNAME: Thanks 4 your interest in 4321 Lake St. This
2bd/2bth home is incredible. Full w/o basement and updated kitchen.
$129K check out more http://bitly.45dew.com or contact
yourname @ 800.555.5565


When you login to your Control Panel @ Link Up Mobile Solutions, you will have a good, genuine lead that you obtained when you were not even there.  This will show up as a phone # that you can get back within the next day or so. 

Whats great about our system is that you don't have to spend extra money purchasing more keywords.  Our system achieves this by using Groups function.  This is done by placing a decimal point (demo.1) after the keyword then using a 1-10 digit addition to your keyword that distinguishes your groups for opt-in purposes.  There is no limit to the amount of groups you  can have.  Plus, when you sell the home, which will all know you will, you can delete the list or keep it to keep customers informed on upcoming homes for sale.

With these next level marketing techniques at your finger tips.  You can ramp up your "OLD" way of reaching out to potential clients. 

Thanks,





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